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Blue Ocean Strategy by Chan Kim and Renee Mauborgne

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Genres Featured In Blue Ocean Strategy

Management (Prominent)
Economics (Notable)
Marketing (Prominent)
Self-Help (Sub-Genre)

Themes Featured In Blue Ocean Strategy

Innovation (Major)
Competition (Significant)
Value Creation (Major)
Market Dynamics (Moderate)
Strategic Planning (Significant)
Customer Focus (Moderate)
Risk Management (Noticable)
Sustainability (Minor)

Tones In Blue Ocean Strategy

Optimistic (Strong)
Innovative (Very Strong)
Encouraging (Moderate)
Analytical (Noticable)
Persuasive (Strong)
Strategic (Very Strong)
Visionary (Strong)
Supportive (Moderate)
Motivational (Strong)
Practical (Noticable)

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